LINGUISTIC FEATURES OF SPEECHES AS A KEY STRATEGY FOR INFLUENCE (BASED ON D. TRUMP’S SPEECHES)
The article deals with the analyzes the linguistic features of the speeches of Donald Trump, the current US president, during the 2016 election race. The analysis of linguistic means in political texts, the result of their usage and influence on the decision of the recipient is an actual problem. The figure of Donald Trump is one of the most interesting ones, because his victory was unexpected, because of the initial attitude of the society to this candidate, and changed on linguistic strategies during the campaign. After the 2016 elections, people began quoting Trump, and even those who had no relation to politics or to the United States discussed this news and tried to understand what could have so much impact on the results of the election race and make millions choose Trump and bring him success.
The purpose of this article is to determine the strategy of D. Trump, the role of language means and their impact on the mass audience. The main and most used features of the president's speech, their goals, and the reaction of the recipients investigated.
The methods of the research were descriptive and comparative.
The results of this article were to identify trends in the impact of different language resources on the recipient. In particular, it was possible to identify the tendency of "simplicity", which shows up onavoiding complex syntactic constructions, the use of tautology in order to procure the necessary information in the minds of the recipient and use the insert words to delimit the elements of the text.
Conclusions: Donald Trump's key strategy was to use a “simple” language with short, delimited inserts, sentences, in which a tautology often encountered for psychological influence on the listener. The illusion of intimacy and understanding of the future president has been created, as well as the necessary information has been put and caused the necessary emotions of the recipients.
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